Quick Pitch

Soda has been vilified, many believe rightfully so, as one of the greatest threats to public health. Why is soda so much worse than other culprits? Because it’s so popular, people love it, and they have been conditioned to drink it regularly for over a century now. The problem is, all current varieties of traditional soda, be them regular or diet, are fraught with health concerns.

The idea for a healthy soda came about when our founder’s sister, a teacher, saw traditional sodas being taken out of schools. They were exchanged with other beverages that were still full of sugar and had just as many, if not more, calories than the soda they replaced. Someone needed to come up with a better alternative. We knew the big soda guys would never bring to market something that competed directly with their core business, so it was up to us to make a truly healthy soda.

Making a great tasting healthy soda wasn’t easy. We had to completely invent a new proprietary sweetening system, incorporate functional benefits that speak to the needs of today, and do everything to the highest standards to meet the requirements for USDA Organic and Kosher certification. We are very proud of our product, answering a need that is woefully unmet in the marketplace.

Product/Service Details

Our signature product, Chill Low Glycemic Organic Soda, currently had four flavors: “Guava”, “Kola”, “Limon”, and “Pome”. Offering two traditional flavors (cola and lemon lime) and two new flavors (guava and pomegranate), provides optimum variety.

Functional benefit descriptions: LOW GLYCEMIC no sugar rush for balanced energy levels & appetite control, with no high fructose corn syrup or simple sugars; ORGANIC nothing artificial and no preservatives; ANTIOXIDANTS high in antioxidant beta-carotene and vitamin c to fight free radicals; LOW CALORIE only 50 calories; VITAMINS ABC&D for energy and immunity, plus potassium to replace electrolytes.

Traction & Accomplishments

Featured on ABC’s Shark Tank with an investment from Barbara Corcoran

How We’re Different

The food science behind Chill Soda’s unique and proprietary sweetening system allows our product to have the same taste of regular soda, but is low calorie, has no simple sugars, is low glycemic, USDA Organic, vitamin fortified, high in antioxidants, Kosher, gluten free, and no GMOs or phosphates. Professionally formulated in conjunction with The Nation Food Lab and Mattson.

Meet Our Team

Dan Mackey – Founder & CEO

Dan‘s scientific proclivity started young, growing up on the family trout farm, where sustainable farming, water quality, fish health and proper nutrition were daily fare. The problem solving skills and strong work ethic gleaned from the fish farm translated well into his varied professional marketing career, including work for FCB Healthcare, Gensler Retail, and Harvard Business Publishing. Dan has driven every aspect of creating truly healthy sodas for the masses, demonstrating his passion and dedication to making a real difference with the healthy soda revolution. Dan has a Bachelors Degree in Journalism, Advertising and a minor in Economics from San Diego State University.

Darin Ezra – Sales & Marketing

Darin and his company Power Brands, have been directly involved in the branding, flavor formulation and production of Chill Soda, current assisting with sales. Darin has over fifteen years of experience in the beverage industry and has an extensive record of bringing beverages to market and making them a success. Most recently, Darin assisted in the development and management of brands Evolution Fresh Premium Juices and Neuro Functional Beverages.

Katie Harris – Associate Manager

Katie manages customer service and school accounts. As a mom of two girls, she completely understands the needs of parents who want healthy soda options. Katie has a Bachelors Degree in English from the University of Oregon and a Masters Degree in Education from Simpson College.

Barbara Corcoran – General Advisor

Barbara is a businesswoman, speaker, consultant, syndicated columnist, author, and television personality. As a television personality, she is a “Shark” investor on ABC’s Shark Tank (where she became invested in us), as well as the popular real estate contributor for the Today Show and CNBC. Barbara brings her varied experience and connections as a valued adviser on growing the business and opening new markets.

Summary:
Soda has been vilified, many believe rightfully so, as one of the greatest threats to public health. Why is soda so much worse than other culprits? Because it’s so popular, people love it, and they have been conditioned to drink it regularly for over a century now. The problem is, all current varieties of traditional soda, be them regular or diet, are fraught with health concerns.
See Campaign: https://www.fundable.com/healthy-soda-incchill-low-glycemic-organic-soda
Contact Information:
Dan Mackey
Darin Ezra
Katie Harris
Barbara Corcoran

Tags:
Fundable, Equity, United States, Beverages Non Alcoholic and Alcohol – Wine/Spirits, English, California, Food and Beverage, Industry verticals, Regions, Types of Crowdfunding deal, Language

Source: ICNW