GALLERIESNOW

• THE IDEA

  PRODUCTS & SERVICES

  GalleriesNow is a unique art world resource – an objective and curated visual guide to the world’s leading commercial and not-for-profit galleries – and a guidebook and marketing tool, 24 hours a day, 365 days a year, covering the entire globe.

  Our two key differentiators are a complete focus on quality, making us attractive to the higher end of the market, and a proprietary CMS which allows us to collect and manage large amounts of data.

  This unique approach has resulted in a resource praised by Nicholas Serota, Director of Tate and ArtReview’s Power 100 No.1 – and has also lead us into a partnership with the top-3 art fair Frieze, specifically working on their VIP programme.

  PROBLEM SOLVED

  Existing online art resources fail in three ways: some are too local and of restricted use to galleries for marketing; some are too open, offering un-mediated information and of limited use to users; and many are unreliable, in effect no good to anyone.

  GalleriesNow uniquely addresses these failings, first by adopting the strategy of an art fair and carefully chosing galleries so users can rely on the quality; and secondly, by utilising a proprietary CMS to ensure the accuracy of its information.

  The result is that galleries benefit from exposure to an engaged audience, and users benefit from a trusted and reliable information resource – with GalleriesNow the interface between them.

  REVENUE MODEL

  GalleriesNow has the potential to profit from multiple revenue streams:
  – Gallery subscription – existing
  – Individual member subscriptions – new
  – Catalogue and Book sales – year 2
  – Edition sales – year 2
  – Advertising
  – Sponsorship

  There are also further opportunities beyond the current plan including:
  – art sales
  – data supply
  – white labelling the service
  – link up with Art Fairs
  – application of the model to other sectors

Source: ICNW