MORRISON, LLC
6869 Navigator Drive
West Jordan, UT 84084, United States
www.morrisonmeatpies.com
SUMMARY
Morrison is a 132 year old USDA food company producing quality savory pies and a variety of delicious quality convenience foods for domestic and international markets. Morrison’s Scottish meat pie is the original comfort food and has a loyal customer following throughout the West.
Morrison has introduced a line of Aussie Travelers Pies in Steak, Chicken and Lamb to Americans, and is growing in popularity. In 2014, a Breakfast line in 3 varieties–Canadian Bacon & Egg Pie, Sausage & Egg Pie and All-Vegetarian Spinach & Feta Pie was launched in major grocery stores. Morrison is an exciting, growing company and is exporting to Canada and Asia.
- USDA certified, HACCP and SSOP, ICIX certified, Third Party Audits.
- 20,000 sq. ft. clean, modern manufacturing facility, good security; room for expansion on 2-acre lot.
- Capacity to manufacture 50,000+ pies daily.
- Excellent co-packing program and expertise.
- Meat processing program for distribution and delivery for food service.
- Recipient of USDA Rural Development Value-Added Grants in joint venture with Utah lamb producers, Year 2008 (Lamb pies) and with Utah pork producers, Year 2012 (Bacon and Sausage & Egg pies).
- Utah Small Business Development Center (SBDC) recognized Morrison as one of the Top 11 Small Businesses in 2012.
- Key location for distribution hub to Intermountain West, West Coast and Mid-West U.S.A.
- 27 different products/packaging, including launch of breakfast pies.
- Approved vendor for major grocery store chains.
- Member of WUSATA (Western US Agricultural Trade Association).
WHAT MAKES US UNIQUE
Morrison is USDA certified for meat pies (beef, chicken, lamb, and pork) and fresh and frozen meat products. All USDA certifications, HACCP, Good Manufacturing Practices (GMP’s) are in place with distribution to major grocery stores, restaurants and food service in Intermountain West. New products ready for market – Bacon & Egg pies, Sausage & Egg pies, and Spinach & Feta pies—for introduction to grocery stores, schools, institutions, food service and convenience stores.
An E-commerce and retail business is also part of the operation. Our unique product lines, loyal customer base, and fully automated plant will enable us to continue growth and expansion in domestic and international markets.
INTERNATIONAL PRESENCE AND GROWTH PLAN
Morrison began exporting in 2014 to Canada. Further international expansion is close, with distribution partnerships established in place in South Korea and Mexico. EXIM Bank funded Export Insurance is in place for 2015. Further U.S. expansion <span “font-size:11.0pt;font-family:”times”,serif;=”” mso-fareast-font-family:calibri;mso-ansi-language:en-us;mso-fareast-language:=”” en-us;mso-bidi-language:ar-sa;mso-bidi-font-weight:bold”=””>to Nevada, Arizona, Idaho, Texas and California Walmart stores in 2015/2016.
MANAGEMENT TEAM
Gene Tafoya, is President and CEO of Morrison, LLC. Gene acquired Morrison, LLC in 2004 and provided the sales and marketing expertise to turn a well-loved, but struggling company, into a revitalized and dynamic food company. Gene has had a long, successful business career of taking startup companies and creating the infrastructure to enable them to succeed in highly competitive environments. He has always loved the Scottish meat pies that he had grown up eating as a young boy and throughout his adult life.
Susan Tafoya, is V.P. of Operations of Morrison, LLC. Susan’s career in Public Health and the clinical laboratory industry aided in the development of the USDA HACCP programs, food operations, sanitation and safety for Morrison’s food manufacturing operations. She develops all USDA, Good Manufacturing Practices, Co-packing, Nutrition and Food Safety programs for Morrison, LLC.
EXECUTIVE SUMMARY
Mission:
Our mission is to provide safe, quality, innovative foods fordistribution to grocery, food service, convenience stores andinstitutional markets.
Business Description:
USDA food manufacturer, 132 year old company,fully built out automated infrastructure, all product development completed, products in distribution, with final packaging for single serving to C-storesto be completed in 2015. Export distributors in place for growth in2015/2016 to Canada, Mexico and S. Korea.
Company Background:
In continuous operation since 1883, undercurrent ownership since April 200
4. Tafoya’s have added new
product linesin a modern, automated manufacturing facility, implemented e-commerce;wholesale to major grocery stores and food service to expand to newmarkets in Western states in 2015. With loyal customer base and brandrecognition, company is growing nationally and internationally.
Products/Services:
Savory pies, fully cooked, frozen, heat & eat products
–
Aussie steak & mushroom, chicken & vegetable, lamb &vegetable pies with microwave technology. Breakfast pies: Canadian bacon & egg, sausage & egg, spinach & feta pies. Flagship product is theScottish beef pie. New protein stick product in final development fortarget launch in 2016. Additional services: Product development, co- packing; grant applications, HACCP, and export consulting.
Technologies:
USDA, FDA fully certified and inspected to produce all meat and vegetable pies, USDA certified forraw/intact meats and poultry; certified for export. We are fully automated to scale production capacity up to 50,000 pies per day. Third party audited. All vendor approvals are in place for wholesale to major grocery stores
.
Markets:
Expansion to Nevada, Arizona, Idaho, Texas and California Walmart stores in 2015/ 2016. In Utah
–
Walmart, WinC
o, Target, Associated Foods, Smith’s/Kroger’s.
Walmart scheduled for breakfast pie line on nationallevel Sept 2015
, Sam’s Club in 9 Utah stores.
First export shipment of all products for food service to Canada 2014.Samples shipment to S. Korea and Mexico completed 2014. Purchase order pending for major Mexico distributor,awaiting import label approval. Single serving package targets convienence stores, vending markets.
Distribution Channels:
Member WUSATA Branded program for matching marketing funds for exportdistribution. EXIM Bank funded Export Insurance in place for 2015. Invest in growth of social media, e-commerce, grow consumer awareness, education. Trade shows and advertising budget in place. Category
buyers for Walmart, Sam’s Club
and Associated have placed our products in schematic for Direct StoreDelivery (DSD) and Distribution Centers (DC) for Western U.S.
Competition:
Unique hand-held ready to heat & eat pies with microwave sleeve technology. Morrison hasthe only ready to Heat & Eat lamb product on the market. Clean label, approved for Canada which restrictsfor additives, preservatives
–
no MSG, Trans Fats. New Protein and Vegetable product can be made forethnic, religious restricted diets (Halal, Kosher) will be export-ready in fall 2016
Financial Projections:
Summary:
Morrison is a 132 year old USDA food company producing quality savory pies and a variety of delicious quality convenience foods for domestic and international markets. Morrison’s Scottish meat pie is the original comfort food and has a loyal customer following throughout the West…
See Campaign: http://www.tradeupfund.com/morrison.html
Contact Information:
MORRISON, LLC
Morrison is a 132 year old USDA food company producing quality savory pies and a variety of delicious quality convenience foods for domestic and international markets. Morrison’s Scottish meat pie is the original comfort food and has a loyal customer following throughout the West…
See Campaign: http://www.tradeupfund.com/morrison.html
Contact Information:
MORRISON, LLC
Tags:
TradeUp, Crowdfunding, English, United States, Equity
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