Introduction

Climber Hotel is a hassle-free and smart Revenue Management Solution (RMS) that helps independent hotels maximize their profit through the automation of their pricing system.

100% fully automated price recommendation and distribution to the different internet distribution channels (Booking.com, Expedia, hotel website, GDS).

We aim to be much easier to use than our competitors. No training is necessary for the hotel. Climbers software is 100% cloud-based.

Climber Hotel gathers demand data from several external sources and cross analyzes it with the internal reservations history from the hotel. This way we are able to recommend the optimal price at which the hotel should be selling their services through a pricing elasticity algorithm, which we have developed in-house. We use behavioral science to run real-time micro segmentation and external sources we use are events, competitors prices, weather, air traffic, online shopping regrets and denials and the hotels online reputation.

They key terms which apply to the Climber Hotel convertible are as follows

Valuation cap – 1.15m.

Discount – 30% discount to the valuation set by an Equity Fundraise.

Conversion is triggered by:
o An Equity Fundraise defined as the Company raising investment capital of at least 450,000 from one transaction or a series of transactions, in exchange for the issue of Ordinary Shares. The Seedrs fundraise does not count as a transaction.
o A Change of Control of the company (transfer of more than 50% of the share capital), on which shares are issued to Seedrs investors prior to the change; or
o An IPO being a listing of the companys shares on a recognised stock market or secondary market.

If conversion has not been triggered by the longstop date (12 months after this convertible) shares will be issued based on the lower of a minimum company valuation of 800,000 or the price for a share issued during the period.